Search Engine FAQs

Optimizing approaches for pages and web sites FAQs

3. Some of your competitors use something called page cloaking. What exactly is page cloaking? Do you use it too?
Page cloaking is a technique that allows you to display different pages under different circumstances. With page cloaking, you can show one page to the search engines, but a different page to your users. Page cloaking is primarily used as a method by which you can prevent your competitors from copying the code that has helped you to attain top rankings in the search engines.

However, most search engines do not want sites to use page cloaking. According to the search engines, the visitors to your site should see the same thing as is shown to the search engines. If a search engine comes to know of a site using page cloaking, there is a high possibility that the site will be penalized for spamming and will be banned forever from that search engine. Getting banned from some of the more popular search engines can severely damage the popularity of a site. Hence, the risks involved in page cloaking far outweigh the gains. That is the reason we do not use page cloaking.

However, some of our competitors not only use page cloaking, they promote it non-stop. We know of at least one company who has used this excuse of page cloaking to justify their higher prices!

Optimizing approaches for pages and web sites FAQs

1. Do you optimize my existing domain for the search engines? Or do you optimize a different domain which you own?
2. What is the process that you follow when you are optimizing sites? Do you create what the search engine placement industry calls "doorway pages"?
3. Some of your competitors use something called page cloaking. What exactly is page cloaking? Do you use it too?