Search Engine FAQs

Optimizing approaches for pages and web sites FAQs

2. What is the process that you follow when you are optimizing sites? Do you create what the search engine placement industry calls "doorway pages"?
We do not recommend creating doorway pages because the search engines hate them. Some of our competitors create hundreds of doorway pages, each page targeting one keyword and one search engine. While this is great in theory, the search engines will often consider this to be spamming and will often penalize or even ban web sites for doing so.

The process we follow is this: create keyword rich pages, each page optimized for one keyword for all the search engines. We don't just concentrate on creating pages, which are optimized for the search engines. The pages that we create provide useful content for your visitors and ensure that they are attracted to the products or services that you are selling. Since the pages that we create provide useful content, these pages are completely acceptable to the search engines.

Optimizing approaches for pages and web sites FAQs

1. Do you optimize my existing domain for the search engines? Or do you optimize a different domain which you own?
2. What is the process that you follow when you are optimizing sites? Do you create what the search engine placement industry calls "doorway pages"?
3. Some of your competitors use something called page cloaking. What exactly is page cloaking? Do you use it too?