|
You've received this newsletter because:
• You subscribed to it
• Someone you know forwarded it to you
• You previously requested custom reports from us
SEO Insider is published and distributed every other Friday.
To leave the list, please see the bottom of this email.
IN THIS ISSUE:
"SEO: best-kept secret for offline publicity?"
Powered by:
http://www.SearchEnginePatrol.com
Editor: mharty@SearchEnginePatrol.com
Editor's
Note
Special Announcement!
SEO Insider expands to a biweekly schedule with this very
issue. Yes, news happens too quickly for a monthly publishing
schedule to do it justice. So for those of you who clamored for
more, and you know who you are, this one’s for you. (Along
with the other issues, naturally.)
What will change? More work for me, but it’s not work when
you enjoy it, right?
If you have any comments or suggestions, please send them to
SEOInsiderinfo@SearchEnginePatrol.com
News
MLB = WOW!
March 14th – 16th I was in San Antonio for
Joel Christopher’s
MasterListBuilder Workshop. Where do I start? (Uh, Marc,
how about at the beginning?) Yeah, right. (That’s what I
get for writing this newsletter with a deadline breathing down
my neck!)
First: the workshop was hands-on. No passively drifting
away into slumberland, no sir. This was a WORKshop. Bottom
line: I came away with a proven plan and profit producing strategies
for connecting any publisher can benefit from.
Second: the speakers. Even attend a conference where you
wanted a moment with a speaker only to discover they made a beeline
to the airport and were outta there? Well Joel’s workshop
was the EXACT opposite.
Sure the presentation panel boosted a collection of Internet marketing
all-stars. Even better was the fact the speakers were completely
accessible for the full three days of the workshop.
I’m referring to people like Marlon Sanders, Terry
Dean, Alex
Mandossian, Frank
Garon, Jason
Potash and Paul
Myers.
Third: the attendees themselves. A great group to network
and learn from. I've got a mastermind of new, fellow Internet
marketers and a slew of JV partners.
Additional resources:
Joel Christopher's
MasterListBuilder Workshop
SEO
Insider's photo gallery of the MLB event
Alex Mandossian:
MarketingWithPostcards.com
Commentary
SEO: when less traffic is better traffic
We’ve had clients whose business went up when their traffic
went down. That’s because it was targeted traffic.
Don’t be misled by gross numbers in your web stats. Dig deeper.
Do those numbers represent your most receptive audience?
A determining factor: the right keywords. Broad keywords,
while more heavily searched, might attract more tire kickers then
buyers. This doesn’t mean you should settle for words with
too few searches. Just be mindful of what benefits you ultimately
offer and have those benefits reflected in your keywords.
For example, if you have a pricing advantage, try a key word with
“affordable” in front of it. (Example: “affordable
second mortgages”)
Additional resources:
SEO Insider December Issue
*******************SPONSOR***********************
*******************SPONSOR***********************
Featured
Article:
SEO: best-kept secret for offline publicity?
The most obvious reason to do Search Engine Optimization is to
boost traffic and thereby sales. Yet SEO is proving a real champion,
especially from an ROI standpoint, in handling other communication
needs such as Publicity, Public Relations and Branding.
Now we hate to break it to PR firms that are enjoying fat, juicy
retainers (yes even in these “hunkered down” times),
but they’re doing their clients a disservice by not adding
SEO to the mix.
Case Study: CSI Insurance
CSI provides specialized insurance for high-risk facilities like
bars, nightclubs and concert halls. On Google, SearchEnginePatrol.com
secured the #1 and #2 rankings for the search term “nightclub
insurance.” This was out of more than 42,000 listings.
With the recent nightclub tragedies in Chicago and Rhode Island,
the media wanted to learn more about the inner workings of night
clubs, concerts and the related challenges, insurance obviously
being one of them. So naturally, in doing research, they turned
to the web.
And by searching the Internet, that's where they found CSI Insurance.
Now let’s put this in perspective. CSI receives 20-40 leads
per day from its search engine rankings.
In this particular case, the media turned to CSI Insurance President/CEO
Jim Chippendale as an industry expert to add a unique perspective
to a serious story.
And the results? Thousands of dollars of free publicity from the
following magazines:
• BillBoard
magazine
• Rolling Stone
• Chicago Business Journal
The lesson learned? SEO can increase your visibility and help
you achieve multiple communication objectives, including branding,
public relations and publicity.
Insider tool:
New weblog: MichaelWong.com
Michael Wong, SEO guru and Internet marketing expert (www.Mikes-Marketing-Tools.com)
has recently launched a weblog.
According to Michael, “I have expanded the content from just
search engine optimization to other areas of internet marketing.
I will also provide occasional tips and my own brand of critical
commentary."
Having worked with Michael on SEO-Quote.com,
we're excited to see this site—bookmark it today. (Unlike
other weblogs, you’ll really appreciate Michael’s “take”
on the events of the day.)
Additional resources:
MichaelWong.com
*******************SPONSOR***********************
ACHIEVE TOP RANKINGS
BY FOLLOWING THESE PROVEN TECHNIQUES
We have finally found a guide that will instantly
show you - using VIDEO, AUDIO and TEXT all packed into one Tutorial
- how to successfully harness TARGETED TRAFFIC AND SALES from
ALL of the major Search Engines! & Directories. It is easier
than you think.
To Find Out More - Click
here now!
*******************SPONSOR***********************
© 2003 SearchEnginePatrol.com. All rights reserved. You may
forward this newsletter in its entirety, including all live web
site and email links. (Without cutting.)
http://www.SearchEnginePatrol.com
Privacy Policy:The privacy of our readers is very important
to us. We will not share, distribute, publish, give away or sell
your information to anyone.
|
