|
SEO Insider is published and distributed every other Friday.
IN THIS ISSUE:
"11 secrets for powerful testimonials that sell."
Powered by:
http://www.SearchEnginePatrol.com
Editor: mharty@SearchEnginePatrol.com
Editor's
Note
I took a brief publishing hiatus so this issue comes to you later
than usual. All last week I was deep in the woods of Southeast
Texas, about 60 miles north of Houston. Yes, Texas does have woods
if you know where to find 'em.
And that’s not all. Did you know there is such a thing as
a wood scorpion? Me neither. We’re talking a different breed
from your desert variety scorpion.
This was one special welcome to my wooded environs: found one
of these critters in my room the first day. I’m happy to
report I emerged unscathed and unstung.
The woods did serve as fertile ground for some mind-blowing brainstorming
and ideation that you’ll see, read and hear later in this
issue.
If you have any comments or suggestions, please send them to
SEOInsiderinfo@SearchEnginePatrol.com
News
T'argeted T’raffic Secrets at $0 upfront cost—COMING
SOON!
Relevant, quality t'raffic doesn’t come cheap.
But when you are privy to some killer expert techniques, sometimes
it does come f’ree!
I’m hard at work on my 21-day F’REE e-course, entitled:
The top 21 ultra-t'argeted, highly convertible web t'raffic
secrets at ZERO upfront cost.
Yes, with these tips, you’ll never pay a red cent for any
keywords. Watch for more news on this breakthrough e-course. You’ll
learn ways to piggyback on someone else’s t'raffic or even
recycle t'raffic for YOUR gain.
To be the first to receive The top 21 ultra-t'argeted, highly
convertible web t'raffic secrets at ZERO upfront cost (before
everyone else does), send an email with “Send me the 21 day
e-course, first” in the subject line.
Planned date for release: June 5th, 2003.
Commentary
Is SEO Really Like Buying a Pound of Sugar?
It would appear so from a recent pulse check of SEO prospects.
We get several leads a week via our affiliates. So we know firsthand
what prospects want. (See our featured article below about one
rather disgruntled prospect.)
So what’s my point about SEO being like buying a pound of
sugar? Sugar is a commodity. You don’t buy a specific brand.
You’re most likely buying by price and what’s available.
Well, it seems many folks these days think SEO is a commodity.
And the wide range of pricing doesn’t help matters any.
When I speak to audiences about SEO, I inform them that most SEO
buyers don’t compare apples to apples. And I encourage them
to shop not on upfront price, but on long-term value. Unfortunately,
with so many choices on SEO and such pricing variance, SEO prospects
are convinced they can get what they need on the cheap.
And these same prospects are usually disappointed, three of our
most recent customers all came to us because they had unsatisfactory
experiences with previous SEO providers.
There are many legitimate SEO providers out there. Just do your
homework and you’ll become an informed buyer.
*******************SPONSOR***********************
*******************SPONSOR***********************
Feature
Article:
11 Proven Tips on Creating Powerful Testimonials
That Boost Sales
EDITOR'S NOTE: I took a different approach with the following
article. Rather than just confining myself to SEO, traffic, etc.,
I tackled the subject of testimonials and their vital importance
in your marketing communications materials.
Let me know if you like this approach. The first 7 people who email
me your feedback will receive a special f’ree bonus report.
I had a conversation with a prospect (make that a suspect) and he
informed me that testimonials were completely worthless. This all
started when I inquired what would convince him that we are a quality
SEO services provider. I offered several clients names and contact
info, and he replied, “That means nothing.”
Hmmmm…well let’s look deeper into this dynamic. I have
noticed that SEO is getting a bad rap because of the questionable
practices and various scam/spam artists making hay on the Internet
these days.
Well whether it’s SEO, or you’re selling a service or
a product, testimonials DO work. In fact, when done correctly, testimonials
can effectively boost conversion rates. (That’s the percentage
of people who actually buy, factoring in all those who visited your
site.)
My good friend, mentor and traffic conversion guru, Alex
Mandossian, has identified 454
specific traffic conversion techniques.
Here are a couple of Alex’s proven tips regarding testimonials:
any testimonials with photos (and especially audio) are the most
effective.
In fact, through our own experience, as well as that of other Internet
marketers, there are several additional tips that can help your
create your own testimonial powerhouse!
|
11 PROVEN TIPS FOR POWERFUL
TESTIMONIALS THAT SELL
-
Include the FULL name. Just an initial
for a last name looks fake.
-
Always include a link to their web
site.
-
Feature testimonials in ALL your
marketing materials.
-
A testimonial in a P.S. of an email
is especially effective.
-
Include testimonials at the “point-of-action.”
Examples: newsletter sign up and a “pre-order”
page.
-
NEVER publish testimonials without
your customers’ permission.
-
-
Show photos to increase believability.
-
-
Write the testimonial yourself.
Volunteer this option if your customers are too
busy. And get their approval!
-
Keep testimonials fresh.
Add and rotate them throughout your marketing
materials.
-
Get testimonials from proven
authorities.
|
|
What makes a testimonial so powerful? It's third party credibility
that you deliver on what you promise. Do you read review before
going to a movie or a restaurant? Well, a testimonial is like
a mini-review.
Make testimonials part of your ongoing marketing efforts. It doesn’t
cost anything to build your testimonial program. And the results
could really help boost your ROI.
Insider tool:
Product Review: MasterThePayPerClicks.com
At the March MasterListBuilder.com
conference in San Antonio, I met and talked with Willie Crawford,
an Internet marketing expert who recently conducted his very own
Internet Marketing Super Conference.
When I mentioned to Willie about SearchEnginePatrol.com, he suggested
I check out his PPC product that reveals all sorts of PPC secret
tactics: www.masterthepayperclicks.com
And so I did. And you should to. Here’s a heads-up:
Purpose:
The right way to use PPC
Notes:
I’m pretty critical about SEO products so I had some initial
reservations that Willie’s product would be either too general
or not contain up-to-date information.
I’m happy to say I was wrong on both counts.
MasterthePayperclicks.com is true to its title.
Here’s what you can expect to learn from this Audio-based
product:
- Offers a step-by-step approach
-
Helps you outline your price,
content, and landing pages.
-
Provides valuable resources for
tracking and organizing your bids
-
Keyword brainstorming tips
-
How to word your PPC ads for the
best results
-
Effective techniques and strategies
for solving the “keyword gap”
-
When the #1 position should not
be your first choice
|
|
SEO Insider tip: definitely worth it, especially now that
it’s been reduced from $197 to $97. You can find it here:
www.masterthepayperclicks.com
(Editor’s note: a big thanks to Andy Smith, SEO Director
at SearchEnginePatrol.com for contributing to this review.)
*******************SPONSOR***********************
ACHIEVE TOP RANKINGS
BY FOLLOWING THESE PROVEN TECHNIQUES
We have finally found a guide that will instantly
show you - using VIDEO, AUDIO and TEXT all packed into one Tutorial
- how to successfully harness TARGETED TRAFFIC AND SALES from
ALL of the major Search Engines! & Directories. It is easier
than you think.
To Find Out More - Click
here now!
*******************SPONSOR***********************
© 2003 SearchEnginePatrol.com. All rights reserved. You may
forward this newsletter in its entirety, including all live web
site and email links. (Without cutting.)
http://www.SearchEnginePatrol.com
Privacy Policy:The privacy of our readers is very important
to us. We will not share, distribute, publish, give away or sell
your information to anyone.
|
