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It's
the most cost-effective, results-oriented marketing vehicle aroundeven
a better performer than tried-and-true Yellow Pages advertising.
It's Search Engine Optimization. (Also known as "SEO.")
Search Engine Optimization makes your web site "search engine friendly."
That way, potential customers searching for your product or service can
find you in the first two pages of results that return from their search
engine inquiries.
Why does Search Engine Optimization beat other marketing and promotion,
hands-down?
Think of Search Engine Optimization as a highly effective matchmaker servicematching
your products and services with the thousands of prospects searching the
web for them.
A site that is optimized for the search engines returns better results.
That means increased relevant trafficand sales.
Best of all, unlike traditional advertising and direct marketing that
interrupts or invades a prospects world; these potential buyers are
searching for what your company offers.
Buyers that find you via search engines are more than warm leads, they're
red-hot!
Can't wait to see how Search Engine Optimization can benefit your web
site? Check out our free reports that show
how you stack up to the competition.
Conclusive Research: Search Engine Optimization
Is An Absolute Must For Online Businesses.
Mounting
evidence points to the rapidly growing importance of search engines to
online businesses:
» A
study conducted by IMT Strategies found that search engines
are the #1 way (46%) people find Web sites. Random surfing and
word-of-mouth ranked second (20% each).
» A
study from IMT Strategies professes that a company's presence
within search properties is the most important factor in maintaining
high brand awareness -- more so than print, radio, or TV advertising
(Sales & Marketing Management Magazine, January 2001).
» NPD
Group study shows search engine positions are 2 to 3 times more
effective in generating sales than banner ads (http://www.overture.com/d/about/advertisers/slab.jhtml).
» A
Direct Marketing Association study found that search engine
optimization was the top method cited by Web site marketers
to drive traffic to their sites (66%), followed by email marketing
(54%)
» Iconocast
reported that 81 percent of U.K. users find Web sites through
search engines (Source: June 2000, Forrester Research Inc.,
"UK Internet User Monitor.")
» The
Graphics, Visualization & Usability Center (GVU) 10th User
Survey reported that 84.8 percent of respondents found out about
Web pages from search engines.
» 92% of online consumers
use search engines to shop and/or purchase online according
to a report published by the NPD Group.
» Search engines rank among
the busiest and most popular sites on the Web -- see any RelevantKnowledge
or MediaMetrix report.
»
Jupiter Research, in a March, 2001 report, notes that Internet
users ranked Internet searching as their most important online
activity, awarding it a 9.1 on a 10-point scale. The next most
important activity ranked only 6.3.
» According to a survey of
Web marketers by WebCMO, search engine marketing was rated as
the most effective means of promoting a Web site beating banner
advertising, e-mail, and off-line promotion.
» An NPD Group study showed
that more than twice as many respondents recognized companies
listed in the top three search positions than those recognizing
companies featured in banners ads. |
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So why is that most companies, if they're lucky, invest 0.05% of their
budget on Search Engine Optimization?
Well, there's a lot of hype and mis-information about Search Engine Optimization.
(You most likely have received several spam messages touting placement
in thousands of search engines, etc. So naturally, people are cautious
and rightfully so.)
The good news is there are legitimate Search Engine Optimization firms
like SearchEnginePatrol.com that subscribed to professional
standards of conduct.
How
Does Your Web Site Rank
In The Search Engines? We'll Tell You.
To see how
your web site can benefit from Search Engine Optimization, request our
free reports. You'll even get some insider secrets and a free bonus!
Yes, I want to see the free reports and
how my web site can benefit.
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